Margie GradwohlHave you noticed that most customers use several different products and services for their business? They’re constantly trying to pull together various apps and tools into a complete and unified solution that can be managed and scaled easily. But that’s easier said than done. In some cases, the exact app or solution needed could be built, but custom-built products require time, resources to develop and implement, and often come with issues around credibility and trust. This is especially true when adopting newly launched apps that don’t have an established track record.