Meeting the evolving and maturing needs of your SMB customers is crucial to a successful partnership. So, Microsoft commissioned a research study with Forrester Consulting, Meeting the Changing Software Technology Needs of SMBs, to find out what steps partners can take to enhance SMB customer retention and loyalty.
Tune in on December 6 at 10:00 AM, Pacific Time to hear the results from the study – and learn best practices from our guest speaker Hannibal Scipio, Principal Analyst at Forrester, for setting your businesses up for success in winning and retaining SMB customers.
Key findings from this study that you’ll learn more about include:
- What the broader trends are that SMBs are facing currently and looking ahead
- How these trends impact SMBs technology purchasing decisions
- What the opportunities are for partners to help SMBs do more with less
