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Microsoft AppSource and Azure Marketplace

Learn how to grow your business by publishing your cloud solution on Microsoft AppSource and Azure Marketplace

Level 2 Contributor

The value of Preferred Solution badge

Hi All,

I'm curious to hear about the real or perceived value of the Preferred Solution badge in the AppSource marketplace.

From the community:

  • What was the experience like to obtain it (effort, duration, process clarity, etc.)?
  • How do you use it?
  • Was it worth the effort to obtain it?

From Microsoft:

  • What do you do today to make this a valuable status?
Level 2 Contributor

Thanks, @feospina. Is there any showcasing, additional SEO, or sorting priority for badged offers?


Hello - the preferred solution badge is awarded to offers that achieve Azure IP Co-sell incentivized status or are enrolled in the Microsoft Business Applications ISV Connect Program with Co-sell ready status. Once the offer has achieved the corresponding status, it may take up to 30 days for the badge to appear on the online storefront. For partners, the Microsoft preferred solution badge aligns offers published to Microsoft AppSource or Azure Marketplace to Microsoft’s go-to-market priorities, and it promotes an offer's quality, performance, and ability to address customer needs in a certain industry vertical or solution area.


You can learn more about the Co-sell process and benefits, including the preferred solution badge here: Co-sell with Microsoft sales teams and partners overview | Microsoft Docs