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Microsoft AppSource and Azure Marketplace

Learn how to grow your business by publishing your cloud solution on Microsoft AppSource and Azure Marketplace


Check out the updated Microsoft AppSource and Azure Marketplace Best Practices Guide

We have updated the Microsoft AppSource and Azure Marketplace Best Practices Guide. This guide is designed to help you get the most out of your marketing efforts as you grow your commercial marketplace listing. The guide includes content for publishers of all stages including listing optimization guidance for those just getting on marketplace, to sophisticated campaign setup and management techniques for those looking to establish stronger marketplace business growth. Updates to this edition include: new information about analytics in Partner Center, campaign tagging and tracking, Featured Apps guidance, and more.

Get it here:





The full list of chapters covered in the guide can be found below:


Chapter 1 – Introduction to the guide

Chapter 2 – Optimizing your marketplace listing

  • Positioning your product for success
  • Supporting content

Chapter 3 – Sales landing pages

  • Sales landing page best practices

Chapter 4 – Go-To-Market campaigns

  • Best practices
  • Campaign tracking (OCID)
  • Featured Apps

Chapter 5 - Techniques for driving traffic to your listing

Chapter 6 - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

  • Content and keyword optimization
  • Search Engine Marketing (SEM)
  • Digital media advertising

Chapter 7 - Converting visitors into prospects

  • Trial options

Chapter 8 - Effective trial nurture process

  • Nurture cycle
  • Tracking leads and lead scoring
  • Pricing

Chapter 9 - Reporting and analysis

  • Sales funnel
  • Track traffic source performance
Level 2 Contributor

We have published offers in the Azure Marketplace via Partner Center. Where do OCID reports show up?


Hi Cheryl, 


Great to hear! You can work with your Marketplace Rewards Engagement Manager to receive OCID reporting. If you don't know who your engagement manager is you can email Marketplace Rewards Desk <rewards@microsoft.com> and they will can help.