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Microsoft Cloud for Manufacturing: Discover new ways to engage with customers




In today’s shifting manufacturing landscape, customer engagement is critical for organizations that want to gain an edge. In fact, 86 percent of manufacturers say that improving customer experience is a key differentiator1. However, now more than ever, manufacturing organizations are struggling to connect with customers, as they face eroding margins and the challenges of selling complex products and services remotely.


Manufacturers know that they need to take action, and they’re searching for innovative ways to engage customers—but many don’t know where to start. In the first instalment of our on-demand webinar series, Microsoft Cloud for Manufacturing: Part 1 – Engage Customers in New Ways, we discuss these complex challenges and offer manufacturing trends, insights, and customer engagement strategies. This webinar series will highlight some of the Microsoft Cloud for Manufacturing capabilities that are already helping our manufacturing customers accelerate their digital transformation efforts.


During this webinar, you’ll also learn more about Microsoft Cloud for Manufacturing, which is now available for preview. This end-to-end solution supports the core processes and requirements of the industry and empowers manufacturers to build a more resilient and sustainable future. Addressing the industry’s need for a platform that enables collaboration, Microsoft Cloud for Manufacturing more securely connects people, assets, workflow, and business processes. Plus, this industry-tailored solution includes capabilities to help manufacturers improve customer engagement and boost profit margins.


Drive customer engagement with digital experiences


As customer engagement becomes a top priority, manufacturers are searching for new ways to connect with customers and elevate their experiences. A growing number of manufacturers are tapping into technology to overcome their greatest customer engagement challenges. For example, some organizations are turning to AI and cloud solutions to optimize inventory and streamline sales processes. Additionally, many manufacturers are deploying virtual assistants to provide efficient customer service experiences and using smart, connected products to gain valuable insights.


In the last year, 91 percent of manufacturers have increased their investment in digital transformation2. With cloud solutions, industrial IoT, AI, and other modern technologies, manufacturing organizations can improve customer satisfaction, attract new customers, and empower sales teams to close more deals.


Read more in the article written by Colin Masson, Global Industry Marketing Director, Manufacturing, for the Microsoft blog