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Partnering to Navigate the Small Business Marketplace

Alyssa Fitzpatrick, global sales lead for Microsoft's Small & Midmarket Business segment, discusses how industry data can provide the clues needed to connect with SMB customers and more. In this recent MPN Podcast, she details how partners can explore the art of the possible in the SMB space.

There are 3 unique demands of the SMB Market:

  1. Cookie Cutter Solutions won't work
  2. Innovation is everything
  3. Mindset matters

Watch the video and check out the blog for even more insights: http://msft.social/mpSiHX.





  • What are your thoughts on the SMB Market? What are challenges you face? What are some best practices you have discovered? Please share your thoughts and ideas below!


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