Business Applications: New SMB competency and new Advanced Specializations


We are committed to supporting our partners as cloud adoption continues to accelerate, which is why we’re continually working to give partners access to the resources and technical capabilities they need to meet customers’ evolving needs. With this in mind, we’re thrilled to share that we are offering a new competency option and two new advanced specializations that partners can earn to highlight their Microsoft Business Applications capabilities.

Competency Details

Small and Midmarket Cloud Solutions competency option

We’ve added a new option, for attaining the Small and Midmarket Cloud Solutions competency, the Cloud Business Applications SMB option. This option is intended for partners with Microsoft Dynamics 365 solutions who serve small and midsize business (SMB) customers.


With this competency, partners can demonstrate their technical competency in serving SMB customers and unlock powerful go-to-market offers and programs to help them expand and grow their business. 

Advance Specialization Details

Small and Midsize Business Management advanced specialization

The new Small and Midsize Business Management advanced specialization helps partners differentiate their practice by demonstrating their experience within the SMB partner segment. The advanced specialization focuses specifically on Microsoft Dynamics 365 Business Central.


Before partners can earn this advanced specialization, they must first attain either a gold Small and Midmarket Cloud Solutions competency or a gold Cloud Business Applications competency. Additionally, partners must demonstrate their skillset implementing Dynamics 365 Business Central by passing a certain number of Business Central Consultant certifications, demonstrate their ability to deploy a number of Business Central solutions, demonstrate active user growth, and have a Consulting Services offering with Business Central as the primary product published on Microsoft AppSource.


Low Code Application Development advanced specialization

The Low Code Application Development advanced specialization allows partners to validate their experience in helping customers adopt custom and flexible line-of-business low code solutions to streamline their businesses. Partner organizations’ capabilities will be verified through customer deployments and Microsoft certifications, ensuring skilled partners deliver high quality implementations.


Microsoft Power Apps and Microsoft Power Automate are two solutions that help customers capture the low code market opportunity. Power Apps enables rapid end-to-end app development, and Microsoft Power Automate enables the automation of repetitive tasks. These solutions help drive innovation and efficiency throughout customers’ entire organization with connectivity across the Microsoft Power Platform, Microsoft 365, Microsoft Teams, Microsoft Dynamics 365, Microsoft Azure, and hundreds of third-party apps.   


Before partners can earn this advanced specialization, they are required to have one of these gold competencies: Cloud Business Applications, Cloud Platform, Small and Midmarket Cloud Solutions, Cloud Productivity, or App Integration.



While attaining a competency or earning an advanced specialization requires an investment of time and resources, it can pay dividends for partner organizations by giving them access to specific partner programs, such as partner presales activities, incentives and rebates. Additionally customers will be able to see a partners’ gold competencies and advanced specializations in their business profile on the partner directory, which in turn will help customers identify partners that are best suited to meet their specific needs.


The rapid cloud adoption equates to an incredible opportunity for our partner ecosystem. We will continue to evolve the resources and guidance we offer our partners to ensure they are able to meet customers’ ever evolving needs.

Call to Action: Get started earning a competency or advanced specialization

Visitor 1

Any new SMB Dynamics 365 Sales competencies on its way, so smaller Partners serving the SMB Sales/Customer Service segment again can qualify for certified partnership?


The most relevant one would be the Small and Midmarket Cloud Solutions Competency ( under the Cloud Business Applications SMB option