GTM Services – Activate the FREE marketing benefits you’ve earned with your competency, co-sell readiness, or marketplace listing!
Microsoft Go-To-Market (GTM) Services provide best-in-class sales and marketing solutions that help you generate demand, drive leads and grow your business. Partners get access to valuable co-marketing and co-sell benefits at every Microsoft Partner Network membership level. Depending on your membership level, you get access to different already-funded benefits, premium/paid benefits, and free resources.
Great on demand overview from @MeaganMays :