Business Applications FY21 Sales Plays


The FY21 Sales Plays offer our sellers (field and partners) a strategy and frame for positioning Business Applications solutions with customers. The to-and through-partner FY21 Business Applications sales plays assets are now available on MPN (Enterprise | SMB). These assets provide our partners the most impactful content, and FY21 programs and investments to grow their business with Dynamics 365 and Power Platform. Key sales play assets are as follows:



Sales Play Overview Deck

Provides an overview of the FY21 Microsoft Business Applications Sales Plays.

Business Applications Partner Opportunity Deck

Provide partner BDM/TDM audiences with an overview of cloud market and services opportunity for Business Applications offerings along with guidance for building a Microsoft Business applications practice.

Partner Opportunity Decks by Sales Play

Provide partner BDM/TDM audiences with an overview of cloud market and services opportunity by sales play along with guidance for building a practice with each sales play’s capabilities and workloads

Sales Play Cards

Provide partner sellers with detailed guidance to effectively engage a prospect or customer in a sales conversation. The cards cover partner opportunity, partner investments/offers/incentives, customer profiles, objection handling guidance, conversation starters, customer success stories along with key resources.

Virtual Event-in-a-Box (EiB) by Sales Play

Provides partners marketing creatives, assets, and best practices to effectively plan and execute virtual events to drive demand and build pipeline for each sales play.

Sales Play BDM Decks (to-customer)

Business Decision Maker (BDM) customer pitch by sales play that then can lead to deeper conversations and demos during follow-up meetings.

Sales Play TDM Decks (to-customer)

Technical Decision Maker (TDM) deck that provides an overview of the technical capabilities and workloads for each sales play.

Partner Guidance-at-a-Glance Deck

Provides summary of partners assets, resources, and ‘how to’ guidance in one place that can serve as a “Cheat sheet” for our partners to quickly access what they need.


Enterprise assets available now and others coming soon

Newly Available: Play Overview deck | Partner opportunity decks | Sales Play Cards | Event-in-Box | BDM/TDM decks | Partner Guidance at-a-glance deck | Vision Demonstrator | Virtual Whiteboard | Business Value Insights – Standard Journey

To find each of the below assets and existing assets, please click into the relevant sales play:

Tools, trainings, and resources for SMB customers

We’ve pulled together tools, trainings, and resources to help partners serve SMB customers.



Go-to-market resources:

Licensing, pricing, and support:

Call to Action:

  • Watch the August 20th Partner Hour hosted via the Business Applications MPC where Angel Shimelish will review the FY21 Sales Plays
  • Check MPN regularly for updates to the FY21 Sales Plays and SMB resources

Free free to reach out to me if you have any additional questions either via this post or Linkedin under Harrison Mayo.


Original posting by: Oliver Taylor

Level 1 Contributor

Thank you for detailed post. Could you please advise where can i find "Sales Play Overview Deck", not able to locate under assets please...