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Partner Explained Webinars

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CEE deep dive live session on Partner Associations For Microsoft Cloud Services

Date/Time: 18 September 2020 01:00 - 02:00 PM | (GMT+02:00) Belgrade, Bratislava, Budapest, Ljubljana, Prague


On demand recoding is now available: here


Partner association to end customers, for which partner influencing use or purchase of Microsoft products, brings wide range of benefits for the partner. But, as there are different partner association options, it’s not always easy to understand which option is applicable in specific scenario. And association process varies, depending on the association type. As result, partners often miss an opportunity to associate themselves to their customers.


To address this, we’ll be running a webinar, where all those all those mysterious abbreviations – DPOR, TPOR, CPOR PAL, - will be demystified and partners will learn which partner association option is right in various scenarios, how association process works and which benefits partners get.


Specifically, you will learn:

  • How to secure partner incentives through Digital Partner of Record (DPOR)
  • Which partners and services are eligible for Claiming Partner of Record (CPOR)
  • Partner economics in CSP: margin, Partner Earned Credit (PEC) and incentives
  • When and how you should use Partner Admin Link (PAL)


Speaker: Jelle Kooi.

Jelle has been working in what he calls “the wonderful world of Microsoft licensing” since 1994. Since early 1998, Jelle works as a Microsoft Licensing Endorsed Trainer (LET).

Jelle develops Microsoft licensing-related training sessions and delivers these to Microsoft staff, partners and corporate customers. He has delivered training sessions across Europe, the Middle East, Africa, Asia, the Pacific and the Americas, and received excellent ratings from his students.