As banks increasingly strive to personalise customer experiences, these financial companies are shifting their focus to the financial wellbeing of the individual, the context in which they are engaging, and the outcomes they are trying to achieve.
However, this requires a deep customer understanding and the intelligent use of insights to develop targeted solutions. As they look at future strategies, banks have an opportunity to anticipate the needs of their customers in order to engage proactively and add more value.
For this reason, Microsoft, Forrester and Avanade have joined forces to host an event that will explain how to deliver personalized experiences through traditional and digital channels. This exclusive Financial Services Industry Circles virtual event will take place on September 28th and will delve into delivering contextually relevant experiences for current and future customers.
Register for this event here.
