Run educational campaigns at microsoft sales account team
I was wondering if anyone had success in engaging their industry sales account team and helping them understand their deep industry problem and how your solution solves them differently?
I want to engage specific microsoft sales to account teams who help work with key clients we want to engage and explain to them the deep industry problem they face and how we, with our solution, solves them but I feel most do not go they level.
The question, any ideas on:
- How do we find and market our solution within key Microsoft sales account/ISV partners?
- What type of "campaigns" have you used to engage them with?
Love your thoughts and appreciate it