Hello! I hope you're enjoying Inspire so far. The last session I attended was by Neural Impact titled "Developing compelling offers for a post-COVID world". Mark Stuyt talked about how clients are demanding offers that will be different tomorrow compared to those in the past: "...customers don't want to hear these two words: "it depends" anymore due to the risk associated with projects running over time and over budget." Mark argues clients want confidence and specialised skills to help re-engineer industry specific business processes. From Mark's experience, Partners with specialised offers enjoy higher win rates and higher margins and he shared three partner examples and a retail emotional offer design map. This 30-minute session ended with great questions about how to avoid mistakes.
Now for the quiz:
Q: What is the name of the computer scientist who invented the World Wide Web?
Solved! Go to Solution.