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US Partner to Partner Forum

Access resources to build, market, and learn about P2P co-selling.

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New to P2P (Partner-to-Partner)? Start here!

Whether you’re new to P2P or not, welcome to the Microsoft Partner Community for P2P (Partner-to-Partner)!


Read ahead—or just start here: http://aka.ms/FullP2PCollection














Partner-to-Partner… many of you are already doing business together and we want to meet you where you’re at. Use this forum to engage and connect with others, learn or share best practices, and find out all things P2P at Microsoft US. We’ll drop in to listen to your interests and needs, bring in some experts, point you to resources and services to help!







In this post:

  • What is P2P and why does it matter?
  • P2P Experience with links
  • Start here with Microsoft’s new P2P Transformation Collection
  • Suggested activities

What is P2P?

Partner-to-partner co-sell

P2P leverages the power of your Microsoft partnership and ecosystem to collaborate with qualified Microsoft partners to deliver even greater value to mutual customers.

Why does it matter?

Benefits: Innovate new solutions, create new channels and routes to market, expand your services, accelerate time to value for you and your customers, and drive revenue impact.

Required for the new digital economy. Stay competitive. You can expand reach, drive scale through your partnerships. (More business and faster to market—).


Microsoft’s Partner-to-Partner Experience

For ISVs, make sure you do these things first

Publish your solution to either commercial marketplaces, AppSource or Azure Marketplace

Attain co-sell ready designation of your solution(s) with Cloud Enablement Desk and attain a competency

Access GTM benefits* to get materials, guidance, and templates on Partner Center

Start your P2P journey

Plan & Prepare Follow the step-by-step process with following the Partner-to-Partner collection

Build your P2P Co-Sell Bill-of –Materials following the collection P2P guidance build the co-sell BOM*

Identify & connect with target P2P partners by joining the Microsoft Partner-to-Partner communities, secure & grow partnerships

Manage & grow Enable deal tracking in Partner Center and drive reach with campaigns with GTM Services

*Pre-requisite: Member of the Microsoft Partner Network 

*Bill of materials 



Learn more: watch this video to hear tips, recommendations, and best practices for every partner, big and small, for creating a new program or enhancing an existing program. 


Visit the P2P Channel Transformation Collection


Complete a P2P Maturity Assessment to Evaluate your P2P Channel Maturity 

Complete the P2P assessment 

Note: this assessment is optimized for ISVs, however, other partner types will find the recommended activities useful 

Complete your P2P Partner Business Plan 

Visit the P2P Channel Transformation Collection and complete your Partner Business Plan