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US Partner to Partner Forum

Access resources to build, market, and learn about P2P co-selling.

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Build Partner To Partner Relationships with Helane Cohen - Video Clips from Voice of the Microsoft Partner

Watch some amazing clips from our recent Voice of the Microsoft Partner call where Helane Cohen rolls out the new US Partner to Partner program. Helane provided some amazing insights on how partners can use the program to drive net new opportunities within our industry. 


Partnering is a science that is often misunderstood. Understanding how to partner, how to deliver your message and value proposition to others are key points that are referenced in the clips below.  Helane has some incredible ideas that you should know before you start your venture. 



  • How Helane Cohen Started in IT 
  • What is the meaning of a true  Partner to Partner program 
  • Partner scenarios - discussing the do's and the don'ts 
  • Partner Planning - What are the steps to create a good P2P relationship 
  • The power of IAMCP and why you should use this platform 


Join the Next Voice of the Microsoft Partner Call 

If you would like to attend a future Voice of the Microsoft Partner Call Click Here to Register


Thanks for driving this! P2P, Partner-to-Partner is a great way to increase success!