15 P2P Tips & Tricks
I love this forum! Here's an article that I wrote about how to make P2P a success!
Please let me know what you think!
Great article Per, so simplified! Particular love that you start with - Make a strategic plan for how to develop your partnership over time - this is key to get started. At Microsoft we are super excited to help our partners engage in Partner to Partner as our customers are looking for that deep expertise and partners coming together can help meet those business needs for our joint customers.
Excellent points, Per. I couldn't agree more with your emphasis on the need for buy-in from executive leadership for P2P efforts to succeed. Also, thanks for calling out that this is a journey. Companies can't expect to transform to "fully mature" in all areas in the short term. With our incredibly dynamic industry and partner ecosystems, partners need to check in on their P2P evolution periodically through the year and stay the course or evolve.
Thanks for a great read!
P2P Practice Director
This is great stuff, Per! Thanks for sharing. You've always been a key voice in P2P, and we all have much to glean from IAMCP as well. For the work Genzium does with Microsoft, we'll be coming out with some research and successes on P2P as well as partner personas and roadmaps in the next month - really look forward to sharing!!