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Using Microsoft Azure and its AI capabilities, Peloton develops live subtitles for members who are deaf or hard of hearing


by Deborah Bach, 


That day in early February was for David Wolfe Rose like all the Christmases at once, like getting a new kitten, like every special day bundled into one.

Rose had readied a room at the back of his house in preparation for the delivery. That morning, he eagerly waited. Soon two men arrived, put together Rose’s new indoor stationary Peloton Bike and showed him how to use it. Rose was, well, beyond elated.

“It was like getting married again,” he says. “If I’m honest, it was like having another baby. It was just very exciting when the bike arrived.”

Peloton members are known for their dedication to the brand’s energetic online classes. But to Rose, the high-tech bike was about more than just a challenging workout. It promised connection and community. It was a gateway to a place he could belong to.

Rose, who is deaf, bought the bike after learning that Peloton offered subtitles for its on-demand classes. More recently, using Microsoft’s Azure Cognitive Services speech-to-text and translation technology, the company launched live subtitles in September for its live classes, improving accessibility for members who are deaf or hard of hearing.