Insight & American Express Case Study: A successful GTM collaboration
Successful partner-to-partner collaboration is built on a foundation of trust and transparency. When two organizations enter a collaborative engagement with their eyes open and with a clear understanding of one another's goals and values, both teams can align in pursuit of shared success.
This case study details how Microsoft Gold Partner Insight sought to expand their SMB business and by finding a commercial partner with whom they could work to target the right SMB customers.
Read how they partnered together to provide the blueprint for a successful go-to-market collaboration.
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