How can Microsoft resources help me differentiate my business?
Your business offers unique value but perhaps you need help communicating that value and standing out to customers. Let Microsoft guide you! This post provides information on how our resources can help you differentiate your business. Be sure to check out the three key takeaways at the end so you don’t miss anything.
The Microsoft Partner Network (MPN) offers a variety of resources you can leverage to grow your business. Check out the four key ways in which those resources can help you rise above the competition.
Want to focus on resources that are relevant to a specific product or industry? We’ve consolidated that information for you. Follow the links below for detailed information on the area you need.
Three key takeaways
Are you already on your way to differentiating your business? Share your story here! Or post any questions you still have.
Differentiation is one crucial key for success! You need to stand out with the better offerings! Just copy-paste will never take you to success!
Microsoft have great resources and reading material for partners and I'm pleased to see this being highlighted!
How you commnuicate this differentiation is also very important. You may on the face of it be doing, say, some SharePoint or Office 365 work that looks similar to a rival or competitor. But if you where to ask your customers why they chose you, why they like working with your team, or what is special about how you operate, I bet you'd get a bunch of interesting information.
So communicating this sort of stuff to new clients is key.
I often say to partners that they have already done the hard bit. The fact that they are in business at all, or have happy clients, means they have something unnique they ca talk about it. The harder bit is making sure you actually do talk about it!
Differentiation is very important for business growth, I also agree that how you communicate that differentiation is key. Knowing your market and their unmet needs can help you to understand how you can be different or how you are different from your competitors.
Differentiating his business is not doing the job like other partners, its requires to do more than just what is needed to get the job done in terms of cost, time and budget for the customers. It may be a single logo or a design.
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