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Microsoft for Startups

Where startups from all over can collaborate and learn from each other and from Microsoft experts


The Secret Unique Selling Points of B2B Startups

Every startup needs to understand how to craft and hone its unique selling points. Iskender Dirik, Managing Director at Microsoft ScaleUp in Berlin, walks through key guidelines to help startups create their USPs in this post on Thrive Global.

See the whole post here: https://thriveglobal.com/stories/the-secret-unique-selling-points-of-b2b-startups