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Microsoft Partner Network

Where Microsoft's CSP, MSP, SI, and ISV partners seek new opportunities and learn from each other


Get recognized with Partner Admin Link

Partner Admin Link (PAL) enables Microsoft to identify and recognize partners who drive Azure customer success.

Optimized for managed services where your organization is acting on behalf of the customer, PAL allows you to associate your MPN ID with the credentials that you use to deliver services within the customer's Azure tenant. Microsoft can attribute influence and Azure consumed revenue to your organization based on the account's permissions (RBAC role) and scope (subscription, resource group, resource instance).

Learn more below and check out the new webcast recording from February 7th!


  1. General: Overview Webcast: Get Recognized for Driving Azure Consumption (Sept 2018)
  2. PAL Specific: Get Recognized for Driving Azure Consumption on-demand link (Feb 2019)


  1. For management and consulting services with admin access
    1. Azure Partner Admin Link Documentation
    2. Contact: AzurePartnerAdmin@microsoft.com


  1. For solutions deployed in customer environments
    1. Azure Customer Usage Attribution Documentation
    2. Contact: AzureISVPilot@microsoft.com


  1. Existing method used for partner incentive programs
    1. Digital Partner of Record
    2. Cloud Solution Provider


  1. Reporting and Insights
    1. Partner Center Dashboard
    2. MyInsights Dashboard
Level 1 Contributor

Good day


Did anyone face with an isssue when PAL procedure doesn't recognize MPN partner ID?


error message: 

"We don't have a record for this partner ID?"

Level 6 Contributor

You need to use the ID related to your location rather than the normal partner ID.



Each of your locations has its own ID under business locations.

Level 1 Contributor

Thanks for reply


I cannot understand customer must try to link MPN ID or kind of "location ID"? 


I have already used that link you mentioned. Customer using PAL link from Azure portal receive error that I described (screen is attached)




@ronin201 : Might be late in the conversation, but for anybody who finds this thread: Yes, always a location ID.

All incentive programs and also CSP status is assigned at location level. As a Partner you always get one MPN ID defining the org (PGA - Partner Group Account) - and at least one location (PLA - Partner location Account).



e.g. when you act as Partner on global level - you have one Partner org, but multiple locations in different countries. Since incentives and CSP program has regional boundaries/differences it makes perfect sense to use the PLA for any customer association, this also allows you as Partner to report on customer associations and revenue on local/subsidiary level.

Level 4 Contributor


A question I don't find the answer in any FAQ.

PAL is associated to a PLA ID. As a partner may have many PLAs each enrolled in MCI, how will Incentives be paid if many PLAs of the same partner (PGA) are associated with PAL to the same customer's environment ? And can multiple PLAs ID from the same PGA by added as PAL by the same partner user with admin rights at the customer's environment ?

These scenarii exist when more than one specialized department of the same partner operate on the same Azure ressources and each department wants to be paid at its PLA level.

In this case, many PLAs from the same PGA as PAL in the same customer's environment, how are Incentives rates calculated: maximum for each PLA because same PGA or split between each PLA, as if they were from different partners/PGA ?

Christian FUMEY | OnLineO | Consultant & Founder | eCoaching Partner Center
Level 3 Contributor

It does seem to accept the location ID - but to be honest we have given up with PAL - it seems very inconsistent whether we see it on our usage reports or not. It works occasionally and difficult to get ANY help from Microsoft.





@lawtonma : I agree, some things with PAL did not work as good as it was hoped for, it should get better though.

Note that as per mid June 2020 PAL does also count towards competency requirements, so another reason to adopt using this since it removes the DPOR limitation that only one Partner could be associated to a customer. 

Level 4 Contributor



It looks like that after you register as PAL (or DPOR) you must provide a proof signed by the customer that you are working with this customer. But I don't find any description of the workflow, of the requested proof(s) and examples of the emails the partner - and perhaps the customer - receive.


Any idea where I could find these ?

Christian FUMEY | OnLineO | Consultant & Founder | eCoaching Partner Center

That sounds more like the CPOR process - this requires proof of execution from the customer. PAL/DPOR association itself, e.g. for competencies or incentives, does not. At least I do not know any  PoE process for these.

Where did you get that information?

Level 4 Contributor

Yes, it sounds more like CPOR process, but I got this from a Gold Cloud Platform partner I work with.

I send you examples of these emails, as he kept a copy of them.

Christian FUMEY | OnLineO | Consultant & Founder | eCoaching Partner Center
Level 4 Contributor

After checking with the partner, the POE were asked for DPOR at a subscription level and on a customer environment where this partner was not associated with PAL.

So this is OK with the process and FAQ available here 


Christian FUMEY | OnLineO | Consultant & Founder | eCoaching Partner Center
Visitor 1

Hello, if the partner is CSP parter on record and is also doing work as a MS provider in Azure, are they required to set up PAL?

Level 6 Contributor

No if they are the CSP partner then they will be getting the credit for all of the subscription already and don't need PAL.


PAL is for when you're not the transacting partner, but want the credit for work you are doing in Azure for your customers.


@JASA1976 : One small clarification - when talking about the new Azure plan, PAL is actually one of the applicable options for the CSP Partner to earn the Partner Earned Credit (PEC) - e.g. when the customer reomves the default (AOBO) permission on the Azure subscription and thus PEC is no longer paid, transacting CSP Partner could use one user account linked via PAL to still earn PEC. So the usage scenarios of PAL have expanded a bit with respect to the new Azure Plan/New Azure Commerce Experience.

Level 1 Contributor

Hi @JanoschUlmer, hoping you can clarify a few things about this alternate association for PEC.

  1. If PAL is our connection to earn PEC, do we still earn the full 15% or is it the 6% associated with PAL?
  2. Also, if it's PAL for PEC, what if another partner associates with the customers via either AOBO and/or PAL? Is the PEC shared? Or do we keep the full 15% because they're in our CSP?


 - PEC is always 15% for any of the documented ways to earn it.  The 6% only applies to scenarios where PAL is used for incentives for non-CSP Azure subscriptions

 - PEC will be paid if the Partner that is owning the Azure plan (=Sold the Azure Plan) is the same as the Partner that is linked via PAL (MPN ID used for matches any MPN ID of the MPN vOrg of the Partner), respectively the selling CSP partner tenant is the same as the tenant mentioned in AOBO (the partner tenant mentioned in the "Foreign Principal" permission in the subscription).

Afaik, if another Partner is also added as AOBO (Which would be unusual) or via PAL, this will not impact PEC. In Partner Center (Sell --> Marketplace; direct link) you'll find examples on how the PEC is calculated when different partners are attached to one customer - they only issue I know arises when Partner A is the CSP reseller & linked via PAL, and Partner B has set Partner of Record (DPOR), see the mentioned document, example 2. 


Note: This information is based on my current knowledge, I'm not from the team that has designed the system. So if you see any discrepancies in your invoice to this, please contact support - and it would be great to update this thread.



Visitor 1

What do the reports look like and where can they be found on the customer side? Do they get email notifications each time a user links their partner id? 

Level 6 Contributor

The reports are partner side under cloud product performance. You have to set the partner assosciation type to Partner Admin Link.


I've not seen any notifications when adding the ID's to a subscription. 


Level 2 Contributor
Level 2 Contributor

Does anybody know what the results are when you combine PAL with PIM (Priviledged Identity Management, feature of AD Premium P2/EMS E5 etc.)? PIM is just-in-time access (only Admin permissions when needed to do specific Admin stuff) at request. In that case you have only Admin permissions for a specific (often quite short) amount of time. PAL only counts when having Admin rights on resources. For a lot of customers it is prefered to have the managed service provider use PIM to get access. What impact is there on PAL? If a partner (by using PIM) only has Admin access for a couple of hours per week, do they only get rewarded for those hours? In that case commercial interests are not aligning with security/GDPR etc. interests. Please advice.