13. Data insights to grow your business and increase your reach
The needs of customers are complex and evolving and cannot be met by one partner alone. Partners of all types can increase reach and profitability by working with other partners who offer complimentary software, services, or solutions. With SAM P2P, both SAM Partners and non-SAM Partners can increase reach and profitability and deliver better customer value through the Microsoft SAM value engagements. Learn more about the concept and see how it works in practice with some real-life examples.