Hero Banner

Microsoft Inspire Discussions

Connect with partners, Microsoft, and industry experts for a week of networking, learning and collaboration

Level 6 Contributor

Why you should diversify your marketing strategy

Implementing More Media in Your Marketing Strategy

Any marketer can add new media types to his or her marketing strategy. The trick is making sure it sticks. To do that, you need to know what risks to take, when to take them, and how to adapt to your customers’ feedback.

1.      Understand the Basics

The biggest hurdle to implementing any new media is understanding your consumer, their motivations, and their tastes. User stories are central to the successful implementation of any new media format. Age, economic status, gender, and lifestyle all affect how much time a consumer has to give you and what they expect to receive from you.


2.      Learn to Take Educated Risks

As a marketer, you will always be concerned for your brand image, and trying something new invites the opportunity for failure. But you don’t need the best equipment or the largest team. You just need to have good intentions.


3.      Know How to Adapt

More so than ever, the marketing landscape (and the toolbox at your disposal) is rapidly changing. In order to keep up and continue providing quality pieces of relevant content, you have to be willing to change at a moment’s notice. Use your customer base as a guide, listen to their struggles, and adapt accordingly.


Don’t repeat the same mistakes so many companies make. Implementing new media types into your strategy is risky, but it also allows you to create material for consumers that won’t get old.