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Microsoft Inspire Discussions

Connect with partners, Microsoft, and industry experts for a week of networking, learning and collaboration

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Anonymous
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Don’t miss these Inspire 2017 sessions

 

MSInspire2017.jpgMust see sessions at InspireBy now, most partners understand that marketing is a crucial component of a successful partner practice. The upcoming Microsoft Inspire conference offers many marketing oriented sessions. Here is our list of suggested sessions to consider attending.

Marketing tips and best practices

You don’t want to miss the very popular 50 tips in 50 Minutes: Smart partner marketing session presented by members of the Alliance for Channel Success and Microsoft’s Jennifer Tomlinson.  As usual, you’ll hear plenty of good ideas you can use right away. 

You also should check out Microsoft’s Chief Marketing Officer Chris Capossela’s session The role of marketing in a transforming company, and Jeremy Epstein’s Lessons of Unicorn Marketing: How to challenge traditional thinking about marketing to drive results in a cloud-first, mobile-first world.

Trends

Things change all the time. You’ll want to catch these sessions that will present information about the latest important trends.

Blockchain the underlying technology of Bitcoin is hot!  Hear Jeffrey Schwartz, Jeremy Epstein, Eric Rabinowitz, and others describe Blockchain: The next disruptive cloud technology.  Also, consider attending The future win for marketers: Inclusive digital marketing, and The customer revolution: Best practices in building a profitable customer-centric business.

Workshops

These hands-on workshops are designed to help you energize your marketing efforts.

Do your value propositions make prospect go WOW? If not, it’s time to freshen it up.  Experts from Microsoft and the Alliance for Channel Success will guide you through the process of how to update yours in Smart partner marketing workshop: Create Value propositions that make prospects go WOW!

Everyone tells you that you need to have thought leadership content. Gail Mercer-McKay will teach you the exact steps to build your own thought leadership eBook in Buzz on a budget.

Techniques

Learn about various marketing techniques to attract, engage, win, and retain customers in these sessions. 

Hear Eric Rabinowitz present Winning with words: How to optimize your profile and grow your business with referrals, with Partner Center - the replacement for Pinpoint.  Eric Frantzen presents information on how Digital marketing helps you engage with buyers earlier.

Social selling

Social selling is another hot topic you need to understand.  Hear from experts such as Jon Rivers, Rudy Rodriguez, and Erik Frantzen in Social selling is not the same as social networking or social marketing, and Jon’s Stay top of mind with your audience with Social Selling, and his "Be a social seller expert like me using my tips, tricks and trade secrets".  This session is not listed in the session catalog but you can attend in the Community Hub Hot Topic Lounge: Monday, July 10th from 5:00-6:00 PM.

We know there are an almost overwhelming number of great sessions to choose from at Inspire.  We hope our suggestions help guide you but why don't you tell us what sessions you're planning on attending or will help other partners?

See you in D.C.!

Jeff

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Level 5 Contributor

Re: Don’t miss these Inspire 2017 sessions

From a Social Selling I would recommend checking out SAL04 How social selling fits into the modern sales and marketing process by Jill Rowley

See you in DC.

Jon Rivers, President/Social Media Disruption Expert
Marketing Monarchs
Email: jon.rivers@marketingmonarchs.com
Tel: +1 617 256 6178
Website: www.marketingmonarchs.com
Skype: jon.rivers@marketingmonarchs.com
Twitter: @jon_rivers & @brandingnoise

2 REPLIES 2
Highlighted
Level 5 Contributor

Re: Don’t miss these Inspire 2017 sessions

From a Social Selling I would recommend checking out SAL04 How social selling fits into the modern sales and marketing process by Jill Rowley

See you in DC.

Jon Rivers, President/Social Media Disruption Expert
Marketing Monarchs
Email: jon.rivers@marketingmonarchs.com
Tel: +1 617 256 6178
Website: www.marketingmonarchs.com
Skype: jon.rivers@marketingmonarchs.com
Twitter: @jon_rivers & @brandingnoise

Anonymous
Not applicable

Re: Don’t miss these Inspire 2017 sessions

Thanks for sharing Jon.  That looks like a great session!

Jeff