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Microsoft AppSource and Azure Marketplace

Learn how to grow your business by publishing your cloud solution on Microsoft AppSource and Azure Marketplace


Discover the benefits of the ISV Success Program, now in private preview

Microsoft launched the ISV Success Program Private Preview on February 28th with the purpose of helping ISVs (independent software vendors) build and publish well-architected apps across the Microsoft Cloud and into the Microsoft commercial marketplace. 


This phase of the program and will support 1,000 ISVs across the US, Canada, the UK, Germany, Western Europe, Australia, New Zealand, Israel, United Arab Emirates, and South Africa.  


ISVs with B2B application projects that join this 9-month Private Preview will have access to benefits with a retail value over $128k USD! These benefits include cloud credits, as well as technical and business resources and services - all designed to help ISVs get their apps to market faster: 







The requirements to participate include the following: 


  • You are willing to join the Microsoft Partner Network (if you are not a member already). 
  • You have an app in development that you are planning to build, migrate, replicate, or integrate onto one or more Microsoft cloud platforms (Microsoft Azure, Microsoft 365, Microsoft Teams, Dynamics 365, Microsoft Power Platform, Microsoft Security).  
  • Your app is B2B in focus (not B2C) and you intend to publish it in Microsoft AppSource, Azure Marketplace, or the Microsoft Teams Store. 
  • You are interested and willing to use the benefits described in this email and you can commit to the following: 
  • Attend an initial kick-off call, to be scheduled at a time that works for you. 
    • Complete two short online surveys at the beginning and end of the preview experience. 
    • Participate in up to two one-hour feedback sessions. 



If you would like to participate, please do the following: 

  1. Review the program requirements by visiting ISV Hub (Official launch: Tuesday April 5 at 9 AM PST.) 
  2. Fill out this program sign-up form to tell us about your organization and your app—it only takes about 10 minutes to complete. 
  3. If you’d like to learn more first, you can view this localized on-demand webinar. 


Upon receiving your completed sign-up form, the ISV Success Program team will check to see if you meet the participation criteria and get back to you within three (3) business days. If you meet the criteria, we will set up a kick-off call to help you get you started. 


Read more about the program benefits and eligibility criteria at ISV Hub and send any questions or feedback to appbldr@microsoft.com.