BLOG: Ever-changing customer experiences require an omni-commerce strategy
Ever-changing customer experiences require an omni-commerce strategy
Retailers require a strategy that allows rapid upgrades and changes to their commerce systems, or they risk losing customers to competitors. In the tech world, a new kind of architecture is becoming the leading candidate for accomplishing changing tastes and new ways of differentiating a market offering. Here we describe a “headless” architecture that enables constant evolution of a platform—and that should be a part of planning for digital transformation.