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Incentives Programs

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Driving Co-op Impact – Master Class on Planning and Execution - register now!



When: April 13, 2022 5:00 PM (Europe/Zurich)

Duration: 60 minutes



Cooperative Marketing Funds (co-op) are a key element of the partner incentive earnings for many of the partner incentive programs offered by Microsoft. These funds are used by partners for marketing investments that can both grow sales pipeline and enhance the market image of the company. In addition, the funds can be used for readiness activities to support the attainment of valuable Microsoft certifications and to support best-practice development around strategic Microsoft solutions.


In an effort to drive both optimal usage and impact from these co-op funds, the Microsoft Partner Incentives Team will be offering valuable resources, sharing reminders for key execution dates, and conducting a series of Office Hours throughout the fiscal year. For each session, there will be two time slots offered, 8 am and 5pm Pacific Time (US). 


During the April Office Hours session, we will cover the following topics:

  • Master class on executing impactful co-op activities
  • Leverage co-op analytics to improve co-op planning
  • Reminder of key co-op planning and execution dates


Please join us as we begin the Master Class series to help advance business impact from co-op funds.

Please contact iplive@microsoft.com to cancel your registration and include the session title or session ID in the subject line. 


If you choose to participate in this session using Microsoft Teams, your name, email address, phone number, and/or title may be viewable by other session participants.