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📌ISV Success Programme – now in public preview

Are a Norwegian B2B software company and looking for "free" azure resources and more to kickstart your app solution?

Then take your business to the next level with the ISV Success Programme, now available for private preview here

Read more about it here on detail.

Join this new programme to build, sell and thrive on the Microsoft Cloud – and get access to millions of Microsoft customers across the globe through the commercial marketplace. This program supports across the Microsoft Cloud Azure, M365/Teams, D365/PP, SCI. With the consolidation of Marketplace Rewards into the ISV Success Program, the program supports across the entire journey of building, publishing and selling apps.

Learn how the ISV Success Programme can help you:

  • Get the support you need to sell more through the Microsoft commercial marketplace.
  • Build apps faster, reach more customers and go to market quickly.
  • Gain access to powerful tools, one-to-one consultations and valuable training resources and events.

The benefits package includes over $128k USD retail value of products and services:


NEW: Marketplace rewards are now part of the program

Leveraging Marketplace Rewards helps you to grow sales. The benefits you unlock in Marketplace Rewards are performance-based and focus on both the app and the commercial marketplace. In fact, we find partners who access Marketplace Rewards benefits see five-times higher billed sales in commercial marketplace compared to those who don’t engage in the program*.

Consolidating Marketplace Rewards as automatic benefits within the ISV Success program will help simplify and streamline all the benefits to take advantage of as you build, publish, and grow with Microsoft. You could use these benefits, as some partners did, to triple your customer base or see traffic grow exponentially on your listing.

Key benefits included in Marketplace Rewards
Marketplace Rewards offers valuable benefits at no cost to you. These benefits are intended to increase traffic to commercial marketplace listings, generate more leads, advance sales success, and unlock additional benefits as you sell more. Here’s some of what you can do:

  • Build brand awareness: Get expert guidance from professional marketers on your listing and leverage Microsoft social engines.
  • Reach new customers: Expand your reach by getting featured placement on Microsoft AppSource or Azure Marketplace.
  • Evangelize joint sales: Access guidance for co-sell and partner-to-partner sales and increase awareness of your offer to Microsoft sellers.
  • Nurture prospects with customized assets: Amplify your brand through co-branded content and get reduced cost Azure infrastructure.
  • Reduce costs while closing deals: Scale with readiness materials and offset the cost of proof-of-concept implementations to close sales deals.

To explore Marketplace Rewards benefits in detail, see this resource.


  1. An ongoing application development project, B2B in focus, with resources assigned and ready to engage with Microsoft
  2. Intent to publish the finished application in the Microsoft commercial marketplace (*Note: Microsoft’s commercial marketplace encompasses Microsoft AppSource, Azure Marketplace and Teams store)
  3. If not already a member, join the Microsoft Cloud Partner Program (formerly the Microsoft Partner Network)

Need assistance? email : isvnorway@microsoft.com