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Becoming a Microsoft (ISV) partner: how and why



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The first step that an ISV must take in order to take advantage of all the Microsoft tools to facilitate the business opportunities of its channel is, of course, to become a Microsoft partner. Microsoft Partner Network is the program that collects all the tools, information, various specialized training courses useful for those who develop or modernize applications for Azure. Here's a quick guide on how to become a Microsoft partner!   


  1. Become a Microsoft Partner Network member 

Microsoft Partner Network (MPN) membership unlocks our best resources to differentiate your business, take your product to market, and sell your solutions. To get a MPN, visit the Microsoft Partner Network website. Once signed up, you will get an MPN ID – your gateway to access all the membership resources and benefits for your partnership with Microsoft.  

There is no cost to obtain a MPN ID as a Network member, and with options to upgrade to an Action Pack subscription or work toward a competency, you can access even more benefits. 


  1. Activate resources to grow your business 

Grow your business faster by activating a centralized platform of tools and resources built on best practices. With your MPN ID, access your Partner Center dashboard where you will manage and grow your partnership with Microsoft. 

  • Increase your visibility to customers and activate your referral engine by creating a business profile in Partner Center. 
  • Minimize time to production by jumpstarting development and testing of your solution by leveraging the technical and software benefits found in Partner Center. 
  • Elevate your cloud practice, expand your network and join the Cloud Solution Provider (CSP) program to receive personalized support and special offers tailored to your business focus. 
  • Maximize your impact on potential new, and existing customers by utilizing the latest marketing insights through Smart Partner Marketing. Whether you are beginning to build your marketing foundation, amplifying your current campaigns, or building loyalty, tap into MPN’s go-to-market services and ready-to-go marketing assets to scale your business and get to more customers. 
  • Broaden your reach to more potential customers by publishing your solution in the Microsoft commercial marketplace. 


  1. Differentiate and develop your business 

Differentiating your solution sends a powerful signal to customers about your unique expertise and helps you stand out in the marketplace. MPN provides you with different ways you can set yourself apart from the crowd: 

  • Demonstrate your areas of technical capability by obtaining a competency in Applications and Infrastructure, Business Applications, Data and Artificial Intelligence, and Modern Workplace and Security. Partners with competencies can unlock additional benefits. 
  • Take your extensive expertise a step further and differentiate your organization while demonstrating deep knowledge in a specific area by earning an Advanced Specialization or applying to the Azure Expert MSP program while building a stronger customer connection with these customer-facing labels. 

Advance your team’s skills faster and with more confidence by checking out Microsoft Learn. Sales, technical, product, or solution area training is easily available for you to take at your own pace and Microsoft Learn offers certification exam preparation to help you obtain a MPN competency. 


  1. Build on collective knowledge 

Partners can accelerate success by drawing on the expertise of our support teams and the wealth of collective knowledge in the partner community. As a Microsoft partner, you get a variety of free support options to meet your needs and solve any issues throughout your partner journey. Microsoft also offers paid partner support for complex technical issues. 

Connect one-to-one with a Microsoft specialist who can help you understand and access your benefits, attain a competency, go to market with your solution, and more through the  Cloud Enablement Desk by self-nominating.