There is an old story about customer wants and what we might be trying to sell them.
In the tech space and every other business space ...
Focus on what the customer wants.
Focus on what the customer needs.
Focus on what the customer is willing to pay for.
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People Don't Want 1/4 inch Drill Bits
People want 1/4 inch holes. Focus on what the customer wants.
Hint: Customers Want Results!
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