Start here: Focus on eight priority industries for your go to market
Across Microsoft’s engineering, sales and marketing teams, we have agreed on eight priority industries, grounded in the market opportunity, so that whether you’re talking to an internal Microsoft sales representative or customer, everyone can be on the same page.
The eight priority industries are Automotive, Education, Financial Services, Government, Healthcare, Manufacturing and Energy, Media and Communications and Retail and Consumer Goods. Within the industries, we have further defined the verticals and scenarios to go to market in. Think of scenarios as the beginning of the customer journey to narrow down what they are interested in.