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Channel Management: We Dance; But Who Leads? (CMA)
ISV and VAR working relationships are meant to be a true partnership. We all come to the dance, right? We say we want to dance, yet we don’t know who is leading or how long the song will last! Matter of fact, we tip-toe around wondering what we really should be doing. And what happens next? You walk away disappointed; kind of like your first sock hop (aging myself)…
Kim Peterson, Dynamics Connections Founder
Kim Peterson has over 36 years of experience in building and supporting the Microsoft Dynamics GP community by working with Microsoft, Partners and Customers. For the first 21 years of her career she was employed by Great Plains Software and then Microsoft after the acquisition in 2001. During her tenure, Kim held roles covering different aspects of the business including Account Management, Sales Management, Business Development, and Marketing. Since 2004, Kim has worked at different Microsoft Dynamics ISVs in various Marketing and Sales Management roles learning vertical industry knowledge.
Since 2010, she led GPUG as the director, responsible for its offerings and building a greater GP community. Growing the GPUG community to over 5000 companies who are learning more about their investment.
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