Activate Digital Selling
By 2023, the business applications market is estimated to grow to $194 billion. As buyers demand speed, convenience, and flexibility, businesses are leveraging technology to transform selling and stay competitive. B2B sellers used to spend 46% of their time either in person or on site with a customer. With COVID-19 limiting face-to-face interactions, the traditional way of buying has been upended – replaced almost entirely by digital and remote experiences. These dramatic changes are expected to become permanent as buyers have become accustomed to and even prefer digital experiences over traditional experiences. At the same time, B2C is seeing increased online traffic, exposure in new target markets, and an increased demand for digital transformation.
Partners have a unique opportunity to help empower enterprise and SMB organizations with an end-to-end digital buying experience across every stage of the customer’s journey, enabling customers to buy the way they want to buy – whether it’s entirely digital/remote or through hybrid experiences combining in person and digital experiences.
As a recognized leader in CRM and sales force automation, Microsoft helps organizations activate digital selling to better understand and stay connected to customers, cement relationships, adapt to rapid changes, all while maximizing productivity and realizing cost efficiencies. WATCH THE VIDEO