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Hybrid Cloud and Azure Stack - an opportunity for partnering

Creating Value with Hybrid CloudTrue Hybrid Cloud...True Hybrid Cloud...Hybrid cloud environments are fast becoming the norm for businesses of all sizes due to the benefits that they offer. We are all aware of the definition of hybrid cloud: a combination of a private cloud combined with the use of public cloud services, where one or several touch points exist between the environments. The goal is to combine services and data from a variety of cloud models to create a unified, automated, and well-managed computing environment.

Importantly, a hybrid cloud is an environment where the private and public services are used together to create value and the partnering with hosting providers, resellers and SIs is the key to success in this complex arena.

 

Making the Case for Hybrid Cloud

With the launch of Azure Stack into the market, Microsoft is changing the cloud landscape. But what does this mean for your business? Firstly, here’s a reminder of the wider benefits of hybrid cloud:

The benefits of a hybrid cloud deployment

  • Ability to leverage existing infrastructure
  • Getting real value with the right technology
  • More flexibility and greater choice
  • Greater control and minimisation of shadow IT
  • Enhanced predictability and reliability
  • Billing and cost

Secondly, how do you sell the idea of hybrid cloud to your team, C-level and the board?

Below are a number of use cases that will help you understand the value you’ll see from Azure Stack, as well as examples that will help you communicate the benefits that hybrid cloud, specifically Azure Stack, can bring to your organisation.

Hybrid Cloud According to Azure Stack

Azure Stack is Microsoft’s new hybrid cloud platform that will allow organisations to deliver Azure services from their own datacentres in a way that is consistent with public Azure. In a nutshell, Azure Stack allows users to bring the Azure cloud model down to the datacentre.

Azure Stack provides users with a seamless, single development and delivery platform. Services can be developed in public Azure and seamlessly moved over to Azure Stack — and vice versa, saving time, expense and making operations a lot more consistent.

Instead of managing multiple clouds through multiple platforms, you can now manage all of your clouds through one consistent Azure platform from on-premises, hosted infrastructure in a third party datacentre, all the way out to the public cloud.

According to Microsoft:
"a hybrid cloud is a computing environment that combines a public cloud and a private cloud by allowing data and applications to be shared between them. When computing and processing demand fluctuates, hybrid cloud computing gives businesses the ability to seamlessly scale their on-premises infrastructure up to the public cloud to handle any overflow, without giving third-party data centres access to the entirety of their data. Organisations gain the flexibility and computing power of the public cloud for basic and non-sensitive computing tasks, while keeping business-critical applications and data on premises, safely behind a company firewall."


Use Case: Private Cloud Environment

Hosting within a private cloud with a subset of the same capabilities as the Microsoft Azure Public Cloud ensures consistent development and deployment mechanisms regardless of the final location of the workload or service.

Use Case: Modern Hybrid Applications

Azure Stack enables the use of a modern architecture to on-premises applications not yet ready for the cloud. It can then deliver the move to Public Azure without code changes, using a consistent programming model with the associated skills and processes being maintained.

Use Case: Edge and Disconnected Solutions

Where connectivity issues occur as a result of geographic isolation, or where hybrid integration requires very high bandwidths and low latency, Azure Stack’s location means that a local, real-time performance model managing large data volumes can be easily undertaken.

For the aggregation of analytics and big data modelling, edge and disconnected solutions can address latency and connectivity requirements by processing data locally in Azure Stack and then aggregating the resulting datasets within Public Azure for further analytics, with common application logic applied across both environments.

Use Case: Hybrid Cloud

Creating hybrid cloud solutions, based on the same Azure architecture, means that the Azure Stack component of the hybrid architecture provides a location for workloads that can’t reside in the public cloud, but integrates seamlessly with the Azure Public cloud for all components that can be located there.

This allows a selective approach for any component, but through consistent deployment and management models, removes the need to re-architect solutions dependent on location.

Use Case: Application Modernisation

Standardisation and modernisation of applications with Azure Stack allows rollout to Azure Public or retention in house using a consistent, future-proofed DevOps model allowing agile development. Essentially what this means is you’ll have a “write once, deploy anywhere” capability.

Use Case: Public Cloud Proof of Concept

Making use of Azure in a private environment using Azure Stack before a formal public cloud migration of solution components will remove the need for having to re-architect for that migration. Azure Stack’s operating model is identical to that of Public Azure, which assures the in-house development model for public operation, and also allows seamless updates when they occur over time.

Use Case: Bi-directional Development

Bi-directional development allows you to develop in Azure Cloud and use the same templates to deploy known models into a disconnected platform; alternatively, you can use Azure Stack for local development, which allows templated solutions to be rolled out to public Azure.

Use Case: Exit Strategy Insurance

While the direction of travel is typically towards a public model, there is further benefit through Azure Stack providing a target architecture where public Azure may not be an appropriate solution any longer. Migration of public applications back to the private cloud will not require application re-architecting. In essence, as regulatory requirements change, the agility provided through this hybrid model protects businesses from the unknown.

Making the business case for Azure Stack

As with any technology, there will be challenges and barriers to adoption. When it comes to Azure Stack, there are definite benefits for both IT teams and the business as a whole, such as cost savings, increased efficiency and better consistency. The use cases that follow demonstrate the value this new hybrid cloud platform can bring to your organisation from a commercial point of view.

Use Case: Fully Integrated and Consistent Automation, Orchestration and Monitoring

From a management perspective, the use of a common platform across all delivery models drives significant deployment and management efficiencies — one consistent toolset ensures consistent behaviour irrespective of operating location and allows an aggregated single view of both on-premises and public cloud metrics.

Furthermore, commercial value is derived from the in-built toolsets through the retirement of historically costly in-house heterogeneous solutions — both from a capital and management perspective. This enhances the total cost of ownership (TCO) equation.

Use Case: Compliance and Regulation

You can develop and deploy a single global application, then migrate to Azure Stack and/or Azure to meet regulatory or customer preferences with no changes to the application. Where additional regulatory standards are mandated, the addition of bespoke or specialist technical controls for enhanced security may be deployed within the datacentre at the edge of the Azure Stack environment to assure full compliance.

Use Case: CAPEX Development and Test Environment

Using the 'lower cost' single-node approach with the Azure Stack Developer edition you can provide the development team with an environment in which they can code and test prior to deployment to the public cloud (or private, or hybrid) without having to re-architect. The additional benefit is that the same operating model applies whether in Stack or public versions of Azure.

Use Case: No Upfront Licensing Fees

There are no upfront license fees for using Azure Stack. In the same way that Public Azure is billed on an as-consumed basis, Azure Stack also adopts the model of paying only for the resources actually used.

It is important to note that there are only two options in respect of Azure Stack; Enterprise Agreement (EA) and Cloud Solution Provider (CSP) agreements.

Enterprise Agreement - Azure Stack counts against existing monetary commitments and enables you to use the same subscription, with the consumption on Azure Stack shown on the same invoice as current Azure consumption.

EA is the only option for offline/disconnected scenarios — since CSP requires live updates from the usage dashboard inside Azure Stack. Adding to that, due to the nature of EA, this model is only available for single-tenant usage, so service providers shared platforms will need to use the CSP-agreement to report consumption.

Cloud Solution Provider - If you do not have your own EA, and still want to use Azure Stack (or azure) you can do so by working with a MS CSP partner.

Microsoft Azure Stack is pre-installed on hardware and hosted on-premises or from a hosting provider's infrastructure, allowing you to extend Azure to your own environment — no longer connecting different types of cloud (‘multi-cloud’), but working from one consistent platform that offers you both on-premises as well as cloud options.

Azure Stack therefore delivers all types of cloud efficiencies, like pay-as-you-use pricing and easy scalability, to your familiar IT environment. An azure Stack "True Hybrid Solution" built on Microsoft Azure Stack makes it possible for any business to benefit from Azure by bringing cloud to its own premises.

The result? Consistent modern application development, faster deployment to market, full control over data and meeting compliance and security requirements.

Conclusion

It’s becoming clear that hybrid cloud is the future operating model for businesses the world over. Azure Stack provides that “missing link” in the hybrid IT chain enabling a fully integrated hybrid model, but without the inconsistency of differing development, operating and management models that current hybrid environments suffer from.

While Azure Stack isn’t necessarily a panacea, for those organisations in need of its benefits, it will become the cornerstone of integrated, hybrid IT operations.

Pulsant as a MS Gold Partner, Hybrid Cloud expert and an early adopter of Azure Stack is happy to work with the wider MS partner ecosystem to explore joint oportunities - check out partner program at http://www.pulsant.com/amp 

 

Stuart Nielsen-Marsh is a highly experienced and adaptable business leader with over twenty years of experience in the software, consulting and professional services industry, a track record of customer centric growth, leading business innovation and change and of developing partner programs and GTM strategies for managed cloud services partners.

He has real-world experience of developing and running cloud services businesses, as well as adoption, integration and strategy implementation, having been involved in various Cloud start-ups and projects in both enterprise, corporate and SMB companies. As a Microsoft Partner Executive, Partner Influencer and IAMCP mentor, Nielsen-Marsh has worked within the Microsoft Partner ecosystem for over 24 years. Over the last 18 months Nielsen-Marsh has been driving a Microsoft centric hybrid cloud strategy and leading the digital transformation changes required to modernise a traditional hosting company into a modern hybrid cloud service provider along with the development of a partner reseller program for Azure Stack.

 

Level 1 Contributor

Re: Hybrid Cloud and Azure Stack - an opportunity for partnering

I visited the link Pulsant and find their single one-node stack solution a viable option for many applications such as this individual/family entrepreneurial acitivities for fast scaling potentials. It would be nice if machine lerning could be applied/integrated with that node. Smiley Very Happy

Influencer

Re: Hybrid Cloud and Azure Stack - an opportunity for partnering

Thank you Stuart! A great article! In my old company, Idenet, we made sure to be early out with Azure Pack as well as part of the TAP for Azure Stack.

Strategically, I see Azure Stack as a very important component for a modern hosting provider that wants to service clients with a hybrid approach while also being preparing for moving workloads to the big Microsoft Azure. It's a bit of hedging and preparing for the future. Companies like Pulsant, Idenet, Concerto and many others will also be a great fit for SIs and ISVs that wants a local hosting provider as a partner. The hosting provider needs to respect that the SI or ISV should be treated with the highest respect and be in control of the customer relationship - and also get a decent margin. And both parties can win additional business that grows the pie. When these thing are working, there is great foundation for long lasting partnerships and Stuart and his company Pulsant is a great example of a great fit. 

 

Regards, Per

Influencer

Re: Hybrid Cloud and Azure Stack - an opportunity for partnering

excellent article!

Creative, as always....
Level 1 Contributor

Re: Hybrid Cloud and Azure Stack - an opportunity for partnering

Makes lots of sense. Easily explains the value proposition. Thanks