At Microsoft Inspire this year, Ron Huddleston, CVP of One Commercial Partner (OCP) announced Microsoft's new organizational changes, bringing together partner-focused teams from across the company into one organization. All partner-facing roles now have the responsibility to work with you in one of 3 primary functions:
- Build-with
- Go-To-Market
- Sell-with
Read Redmond Channel Partner Magazine's recently published article entitled "Microsoft's Strategy for Partner Marketing in the OCP Takes Shape" to learn more about Microsoft's GTM strategy that will guide through- and with-partner marketing program development.
How is OCP impacting your business? Please share below!
