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Digital Marketers: Cash in on Back-to-School Searches

Christi Olson, Head of Evangelism at Bing, provides in today's MPN blog insights to help you build and optimize your ad campaigns to take full advantage of the major spending influx that is the back-to-school rush. Her top 4 tips are:

  1. Timing is everything
  2. Use the top searched terms
  3. Get to know your shoppers
  4. Know their final shopping destination

How are you using paid advertising for your digital marketing campaigns? Please share your thoughts below!