The discipline of marketing is undergoing a seismic shift, and with that shift stem changes to the roles of tomorrow’s chief marketing officers. To ensure the survival of their companies, it is imperative for CMOs to bravely lead their organizations into this new world of marketing.
In today’s MPN blog entitled 5 Key Roles for the CMO of Tomorrow, President of Sprinklr, Carlos Dominguez, reviews the brand-new job description for the CMO of tomorrow as described in the whitepaper by Mohanbier Sawhney, Clinical Professor of Marketing at the Kellogg School of Management. Shawney writes that CMOs must master these 5 key roles to survive this marketing transformation:
- The Customer Experience Leader
- The Insights Generator
- The Growth Catalyzer
- The Brand Steward
- The Talent Incubator
How are you improving your brand’s customer experience? Share your best practices with the Microsoft Partner Community here.
