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Ask Me Anything

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Ask Me Anything: GTM Services

*Please access the calendar invite and link to the event through the attachment at the very bottom of this post*


If you missed this episode from the Ask Me Anything April Session, check out the video recording down below!

MeaganHeadshot (003).jpgMicrosoft SME: Meagan Mays, Marketing Benefits + Program Strategy Lead                


I am passionate about marketing and partnerships!

Marketing because of the creativity + analytical muscles it exercises, and partnerships because I truly believe we can accomplish more together. 10+ years marketing to and through partners under my belt and I am very excited to continue my journey in my current role as Marketing Benefits + Program Strategy Lead on the WW OCP team.


GTM Services – Activate the FREE marketing benefits you’ve earned with your competency, co-sell readiness, or marketplace listing! 

Go-To-Market Benefits

Exclusively and widely used by successful Microsoft Partners globally.

Microsoft Go-To-Market (GTM) Services provide best-in-class sales and marketing solutions that help you generate demand, drive leads and grow your business. Partners get access to valuable co-marketing and co-sell benefits at every Microsoft Partner Network membership level. Depending on your membership level, you get access to different already-funded benefits, premium/paid benefits, and free resources.

Here are a few ways you can benefit from utilizing GTM Services:

  • Reach the Microsoft field team with a live and recorded webinar featuring your solution - improving your co-sell and direct sales capabilities
  • Generate qualified leads through creation of a landing page and nurture email templates to be used in targeting Microsoft customers through the Partner Demand Center
  • Share professionally developed and customizable content on your social and digital channels with a click of a button
  • Learn from marketing experts on how to improve your solution listings and reach new markets
  • Reach potential new customers through a press release with a Microsoft executive quote and promotion on Microsoft social channels
  • Build and grow your channel strategy and list your solution in Partner Center
  • Access free marketing trainings and latest IDC research on top ways partners are using marketing to grow their businesses
  • Scale your business through promotion of your listing on the Microsoft marketplace
  • Access many more premium paid GTM benefits recommended to support the success of your solution

 5000+ partners have taken advantage of GTM Services and here’s what they’re saying:

“We were able to grow our list of potential customers thanks to the nurture marketing campaign facilitated by the Microsoft Go To Market Services team, which delivered a million impressions, thousands of clicks, and almost 100 marketing qualified leads.” – Gareth Ratcliffe, CEO, Altiar

Details to Participate:

To participate in this month's AMA, start asking questions on this thread and tune in for the AMA event on Wednesday, March 20th, 1-1:30pm PST. The top Kudoed questions will be answered first. 

To attend the event, please download the calendar invite below. The invite will contain a Skype link which will be used to participate in the event. 

Please start asking questions in the below thread, or be ready to ask questions during the event after the brief presentation.

External Resources:

Learn more via the GTM Website www.MicrosoftGoToMarket.com

Activate your benefits in the Partner Dashboard: https://aka.ms/PartnerBenefitsDashboard

Contact GTM@Microsoft.com for questions or help

'See' you there!

-MPC Team

*Please access the calendar invite and link to the event through the attachment at the very bottom of this post*



Visitor 1

We are still in a development phase and haven't published anythign to the Marketplace.  As we plan our messaging and overall marketing strategy are there resources we can access to help guide us in what messaging we can use to describe Microsoft and the partnership in our overall marketing materials?  I haven't seen any guidelines in my search on the Partner site.


Hi @LauraR ,


I dont have option to activate benefit on our https://aka.ms/PartnerBenefitsDashboard 


kindy advise


Hi @LRutherford and @kibanga

During the pressentation today, the SME stated that you can contact GTM@microsoft.com and they can assist you directly.