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Part 4: Modern Work Readiness Series | Acquire and Upsell customers with seamless security for SMB



Welcome to the fourth in our six-part Modern Work Readiness Series!


To innovate fearlessly, businesses need end-to-end security they can trust. For small and medium businesses (SMBs), who are more and more often becoming a target for cybercriminals, security is top-of-mind. As SMB customers rely on partners to help with IT, we see this translating into the partner channel where the partner opportunity for managed security services has grown +18 percent.*  

Microsoft 365 Business Premium and the new Microsoft Defender for Business are built to protect customers from today’s threats. Together with the new Microsoft 365 Lighthouse management tool, partners can build and scale services across customers to efficiently boost profitability.

Be sure to watch this 20-minute Inspire pre-day session, where Emmy Jäger, Sr. Product Marketing Manager for SMB Security GTM, and David Bjurman-Birr, Security Architect for Center of Excellence, discuss how to succeed with selling Security across three key perspectives: Security solutions, partner services, and partner tools.


Here’s how you can take advantage of this opportunity:


  • Start building your Security practice with the Security Partner Playbook. You can find more
    in-depth webinars here.
  • Leverage the Seamless Security Solution Play assets to pitch the power of Microsoft Defender for Business as an elevated endpoint solution to help protect from threats.
  • Use Microsoft 365 SMB workshops to nurture customer intent with a live experience.
  • Upsell existing Microsoft 365 customers to Business Premium or attach to Defender for Business with the new SMB promo “New Customer and Upsell Promo” on the SMB Partner Portal.


Related Content

Part 1 : Modern Work Readiness Series | Help your SMB customers maximize their Microsoft 365 investment

Part 2: Modern Work Readiness Series | One app that does it all - Team Essentials