Hero Banner

Announcement Discussions

Stay up to date on latest Microsoft Partner-related announcements

Not applicable

Build a successful marketing profile today

Create your marketing profile.jpg






Millions of customers come each year to search engines and Microsoft.com looking for Microsoft partner solutions. Make sure you're able to capture your share of the prospects.

Grow your business with referrals from Microsoft.

As one of the many steps we're taking to simplify your partnership with Microsoft, we're moving to a more unified customer referral experience. The new Partner Center referral engine provides one place to manage consolidated lead sources and makes it easier for you to find the right customers, and for the right customers to find you.

When you create a marketing profile, our new referrals experience enables you to:

  • Connect your solutions with thousands of qualified prospects
  • Articulate your Microsoft solutions
  • Attract more customers
  • Integrate with your LinkedIn account

And, if you increase your involvement with Microsoft as a competency partner, you'll also receive qualified leads from us to grow your pipeline even further.


Get started by creating your marketing profile today.

  • First you need to log in to Partner Center. You have three options to consider:
    • If you are a Cloud Solutions Provider member, your organization already has a Partner Center account - simply log in to Partner Center and create a marketing profile that showcases your solutions and capabilities
      • If you don't have access to Partner Center already, you could still sign in using an existing Azure AD tenant your organisation has (eg Office 365), and which you want to use to create your marketing profile, or you could create a brand new Azure AD tenant to log in
  • Ensure you are a global admin or admin agent in Partner Center
    • You will need to log in to Partner Center as a global admin or an admin agent (in Partner Center, not your existing Partner Membership Center account).
    • If you are not sure about which Azure AD tenant to use and getting the right access rights, please talk to your Global Admin or someone in your IT team.
  • Good to know
    • There is another advantage to creating your Partner Center account now! Partner Center is the new partner platform that will provide a single place to manage your entire relationship with Microsoft. Therefore, at a future date, your organization will be invited to move to Partner Center to manage your MPN membership.
    • Until that time, you'll continue to manage your membership in the Partner Membership Center. However, by creating your marketing profile now, not only can you start taking advantage of the new referrals service right away but it means you have also started your journey to Partner Center for your MPN membership when the time comes.

See the Build a Successful Marketing Profile guide (English only) for detailed instructions and tips on adding a great description about your company. Don't just set up your profile once, but think of it as constantly evolving with your company. Continually improve your marketing profile as your skills expand and keep it current for the best results.

And while you're at it, we recommend that you add your LinkedIn company page to your marketing profile, and check your LinkedIn company page to ensure it's optimized with your top messages to potential customers

Level 2 Contributor

Hi Hannah,

as a follow up to this - is it true that in order to get listed at all now on attached directory - you need indeed to have a Partner Center account (which again requires that you are an Indirect Reseller) as you also made a "pre warning" about in your post: a future need to create account in order to manage your entire relationship with Microsoft....

I hope you can provide an answer to this.

thanks, Anne


Not applicable

Thank you. We added a profile immediately. 


I like this! This is kind of the baseline and spending a little bit of time on this will make your company be more visible to business opportunities.

Regards, Per