There are many marketing resources to leverage from education tools and tips on marketing, leveraging professional curated content for your own campaigns, to Microsoft guidelines on how to execute co-marketing effectively. Below you can find several key marketing resources to help you grow your business.
This is a great place to start to find key assets that will help you create your own campaigns, leverage tools like Qorus Content Hub to serve up sales materials right from Office 365, or consider how to re-think your marketing practice by downloading the IDC Partner Marketing eBook.
Here are a few things you can find on Smart Partner Marketing:
- IDC Partner Marketing eBook to learn how to re-think practices and go beyond traditional marketing and enhance customer experiences.
- Digital Marketing Content on Demand – syndicated content to save time in creating customizable marketing campaigns.
- Partner Marketing Center – a repository of resources and assets you can leverage such as blogs, articles, case studies, brochures.
- Qorus Content Hub – Allows you to streamline marketing and sales materials right into Microsoft Office 365 and provides valuable customer insights.
You can also leverage additional assets or leverage the Microsoft marketplace for additional exposure to your solutions.
- Leverage and customize ready-to-go marketing assets such as logos, campaigns, presentations, etc.
- Publish your solution in Marketplace so customers and other partners, and Microsoft sellers an find you.
Marketing with Microsoft:
If you are building campaigns that include Microsoft, the below guidelines will be helpful when using the Microsoft logo.
Guidelines for using the Microsoft logo and brand:
- Guidelines for Microsoft corporate logo usage (Microsoft logos in marketing)
- Microsoft Trademark & Brand Guidelines
- Guidelines for Use of Microsoft Copyrighted Content (logos, screenshots, etc.)
Guidelines for Microsoft logo programs:
- Microsoft Store badge resources (additional logo resources)
- Microsoft Partner Logo Builder & Certified Letters
Co-branding scenario:
When communicating with your customers, use your own brand identity (colours, photos, fonts, etc.) and only include your logo in the branded position (upper left corner or creative assets). If using the Microsoft logo, please use the full colour version in the upper right corner.
Marketing Blog & Video Series
Microsoft Blog Series:
- Go with what you know: the value of long-term customers
- Acquiring new customers and building demand for your solution
- Differentiate your organization in three key steps
- Benchmark your digital health
- Build your revenue with our marketing quick guides
- The undeniable impact content marketing has on business
Video Series of Quick Guides on Selling:
- “Break the ice” Marketing Quick Guide to go from stranger to prospect.
- “Earn the right to sell” Marketing Quick Guide to go from prospect to customer
- “Mentor Customers for Life” Marketing Quick Guide to go from Customer to Champion
Marketing Resources with Solution Workspace
Solution Workspace has partner-tested tools to build your solution. It can help reduce the time it takes to find the right tools you need on-demand, all in one location. Use the three-step approach to build, go-to-market and sell your solution. Watch a quick video here to get a quick overview of Solution Workspace.
Watch a quick video that provides an overview of Solution Workspace.
Within the go-to-market section when you are building your solution, you will have access to many resources to help you build your campaigns, promote your offers, access marketing training, or connecting with someone at the Cloud Enablement Desk to understand your marketing benefits. Below gives you an idea of what Solution Workspace looks like and the key resources it includes. These resources will continue to be updated in future.
Learn more about your program Benefits
For those partners who have a Microsoft Action Pack Subscription or Competency, you also earn go-to-market benefits. If you are not sure what benefits you have available, you can contact the Cloud Enablement Desk and they can help explain your benefits available based on your program participation, and refer you to the GTM services team for additional support. If you wish to be contacted by the Cloud Enablement Desk, you will need to complete this form and they will be in contact with you.
