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ANZ Partner Marketers

For Partner Marketers to connect and share best practice.


The Top 3 GTM Opportunities from Partner Connect 2021

If you missed out on the GTM services update at our March Partner Connect event last week, not to worry! Here’s a quick run-down of the top 3 opportunities you don’t want to miss. 

  1. Activate your GTM Benefits 
  2. Accelerate your Power Platform practice by joining one of our upcoming partner programs 
  3. Access our Marketing Acceleration Program – valued at $9,500 - for FREE

Top Resource:

To access the presentation deck from Partner Connect, download it here.


#1 Activating your GTM benefits 

Brooke Galloway's session covered the key go-to-market (GTM) resources and offers available to you per membership level. And best of all – these are FREE! Take advantage of customisable blog templates and sales presentations, all the way to automated digital marketing engines to help you reach more customersIt’s worth noting that your GTM offers differ based on your MPN membership level, specialisations and any competencies you achieve.    



It’s worth noting that your GTM offers differ based on your MPN membership level, specialisations and any competencies you achieve. The higher your membership, the more benefits you unlock! 

How to get started 




#Accelerate your Power Platform practice 

The Power Platform really is top of mind for everyone here at Microsoft Australia. It’s expected that 500 million new apps will be built in the next 5 years at a rate 5 times faster than IT departments can deliver. That’s why Gartner predicts that 65 percent of all app development will be on low-code platforms like Power Apps by 2024.  

To help meet this demand, Cass Smith talked about the partner programs we’re kicking off to help you accelerate your go to market with Power Platform. 

If you’re just getting started – the Getting Started with Power Platform self-paced online program is for you.  

Already have some Power Platform capability and want more bespoke advice on sales and marketing best practice to accelerate your opportunities? The Offer Development and GTM Acceleration program - run by Neural Impact - is for you. 


You can learn more about these programs here. 

#3 Access our Marketing Acceleration Program – valued at $9,500 for FREE 

Irrespective of whether you’re a business leader or marketing expert, building your marketing muscle is critical as you compete for your customers’ attention every day.  In the last part of her session, Brooke Galloway introduced the GTM Acceleration Program - also run by Neural Impact. This learning series is designed to educate and help partners acquire more customers, with the marketing fundamentals they need to drive growth.  

The course usually costs $9,500 – but our partners can use code LJ6B4H8F3!&HY7 to access it for FREE! Sign-up here to get started.  

Upcoming Events: 

Join our Ask me Anything webinar session on how to grow your cloud business with SMB plays next week on 18 March. Be sure to select ‘Time Zone 2’ at the Australian friendly time of 11:00am AEDT (4pm PDT) specifically held for Australian partners, where our GTM leads offer monthly support and resources.  
And that’s it for our Top 3 GTM opportunities from Partner Connect. We hope you found the event, and this article, useful in helping to take advantage of the marketing offers available to you as a valued Microsoft partner.