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ANZ Partner Marketers

For Partner Marketers to connect and share best practice.


[GET STARTED] Introducing the NEW Partner Go-To-Market Toolbox now live!

It’s officially here!

After seeing the strong interest in co-marketing services with Microsoft, we listened, and we delivered. The NEW Partner Go-To-Market Toolbox has launched, ready to bring your solutions to market faster through our latest innovative marketing technology, solution-specific co-branded marketing assets and a marketing plan tailored for you anytime, anywhere, no matter your organisation’s size.

Who is it for?

The Toolbox is currently available to partners with a Microsoft gold competency and ISVs with a co-sell incentive-eligible offer.

Key Benefits:

1. Innovative marketing technology:

You don't need design skills to make compelling marketing assets. Take your productivity to the next level with a ‘plug and play’ approach, as the Toolbox offers an optimised experience to streamline the co-branded asset creation process.

Designed to plug in and boost your business at any stage of your sales and marketing journey, we’ve made it simpler and easier to design, create and launch the content needed to help you amplify the trust and reliability of your brand through co-branding with Microsoft.


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2. Easy-to-create, high-quality, solution-specific co-branded marketing materials:

Generate unlimited co-branded assets aligned with your brand guidelines, and drive demand not only to your offer in the Microsoft commercial marketplace, but across your marketing campaigns, events, and customer sales conversations.


What’s different about these co-branded assets, is the added layers of customisable templates already aligned to your chosen solution-area messaging.

Choose between 19 templates distributed between four asset types:

  1. One-pager
  2. Customer case study
  3. Customer presentation
  4. Social marketing assets

With more templates underway!


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3. A personalized and actionable marketing plan:

The creation of co-branded assets is one part of the puzzle. The other side is knowing how to launch and maximise its benefits to drive greater demand. That’s where the personalised marketing plan comes in, offering tailored guidance on how to co-market with Microsoft and generate the results you need. On top of this, if ever you’re in need of an extra pair of eyes, the Toolbox offers an editorial review option for your assets, where a Microsoft marketing specialist will offer feedback and help you improve your professional, stunning assets!


Watch the live Demo

We recently hosted an Ask Me Anything session that included a demo of GTM Toolbox, followed by an interactive Q&A session. Read the recap, watch the on-demand video, and review the Q&A here.

How to get started:

There are 3 different ways to get started.

  1. Sign directly into the Partner Go-To-Market Toolbox site here using your MPN login credentials
  2. Partner Center
  3. Solution Workspace - if you're unsure how to navigate Solution Workspace, give this recent post a read


EDIT: Upcoming Webinar Alert!


On August 11, 2021, our Go-To-Market agency, Transcends will also be giving an in-depth look and demo of the Go-To-Market Benefits including the GTM Toolbox. During this session you'll learn about the features, resources and tips on how to not only maximise this tool, but accelerate your co-marketing activities with Microsoft.


Starting at 11am AEST / 1pm NZST, you can reserve your spot here Or see you there – Join Teams directly here on the day.


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Keep your eyes out in the coming month ahead, for an in-depth How-to guide, your FAQs answered, and more. If you have any feedback or questions, as always pop them in the comments below.